Jun 13, 2022
In Welcome to the Food Forum
If traditional stores want to promote growth, it has executive list become one of the common effective models for user private domain operation combined executive list with the Internet. Through private domain operation, traditional stores can better integrate online and offline, and build stronger user relationships. In this article, the author analyzes the private domain operation style of Mengjie Group, let's take a look. What is Mengjie Group? A time-honored brand in the home furnishing industry with a history of 65 years. Why study Mengjie Group? I think there are 3 reasons: Mengjie Group is a benchmark case of the executive list successful transformation of traditional retail enterprises into the private sector, which is of great reference value. Mengjie Group once sold more than 25 million yuan in a 4-hour live broadcast. Mengjie Group once sold 100 million privately in one month. In the relatively low-frequency and stable industry of home executive list furnishing, Mengjie Group, which is already at the top, has also faced a series of problems such as reduced passenger flow, Poor activity results, high inventory pressure, rising executive list costs, and slowing sales. However, with the help of private domain operations, Mengjie Group has solved the above problems well in just one or two years. There are obvious differences between executive list online and offline users of Mengjie Group: offline users are mainly women aged 35-50, and the unit price per customer exceeds 2,000 yuan. Online users are around 25 years old, and the unit price per customer is around 600 yuan.